I Love You LA
Oliver Peoples is pleased to debut its 2015 Campaign Short Film, set at the iconic Oscar Niemeyer-designed Boyd house and Los Angeles historic landmark, starring Jack Huston, the critically acclaimed actor of theatre, television and film. The film, "I Love You LA", directed by longtime Oliver Peoples collaborator Lisa Eisner, is meant to visually document certain elements of an LA aesthetic which appeal to the brand - in this case, midcentury architecture, art, furniture and beautiful landscape. The couple in the film is integrated into this world and emulates a lifestyle open to one's imagination.
The backdrop of the campaign, the Boyd house, is located in Santa Monica and was designed by Brazilian architect Oscar Niemeyer; it is his only residential home in North America. The minimalist, indoor-outdoor property is built in a T-shape, with high ceilings in the public spaces and low in the private. The glass and steel structure is capped by a flat roof with a row of tall, narrow exposed rafters that create a serrated pattern. The property boasts 14-foot glass walls in the main living area, a split level loft space, and curated furnishings chosen from the couple's collection. The garden embodies the essence of Brazilian landscape, with palms and ferns populating the yards, paved with curved travertine paths that wind between ink-drop shapes. A swimming pool at the rear of the property overlooks panoramic views of the Santa Monica Mountains and Riviera Country Club fairways. The design and harmony between the indoor and outdoor spaces of the living sculpture of the property make it an enduring example of midcentury design at its best.
The house was an ideal place to shoot the campaign for Oliver Peoples, a brand that draws much of their inspiration from Los Angeles culture and the overall southern California lifestyle. Accompanying the short film is the song "Lavender" by Grammy award winner Ray LaMontagne, from his new album: Supernova. The viewer can practically see the lyrics come to life with lines like "free to play" and "both of us without a care," as the woman drifts peacefully in the pool and Jack's character aimlessly operates his toy drone. Ray describes the song as "playing hide and seek, the innocence of finding some secret place in the woods that only you knew about, that you kept all to yourself and never told the grown-ups." The Boyd house is like a tranquil hidden gem in the massive and bustling city of Los Angeles that is possibly more fantasy-esque, and not quite the foolproof setting one would expect to enjoy.